Hybrid Cloud… the way forward

Working with the TBM Council we’ve co-authored a report aimed at CIOs, CTOs and CFOs who’ve realised cloud-first hasn’t delivered, and are now looking for a better way to govern infra decisions across cost, value and sustainability.

You also won’t be shocked to hear we think hybrid cloud is the future. Public cloud still matters, but only for the workloads where it makes sense (technically, financially, and environmentally). What stood out as we wrote this was just how far FinOps has been stretched beyond its remit:

a) 20–50% of cloud spend is wasted (and most firms know it but still can’t fix it)
b) 80% expect to repatriate workloads this year (IDC)
c) Public cloud will be just 13% of the average tech budget in 2025 (Gartner)
d) Sustainability? Not on the radar in most FinOps dashboards

Our point? FinOps isn’t a replacement for TBM and never really was.

FinOps gives you the cost levers. TBM gives you the full view, across all tech spend, all environments, and all business outcomes. And GreenOps brings the environmental context and emotional levers that leaders are still ignoring. Tied together, they give you actual decision-making power, meaning not just cloud budget reports, but meaningful governance that reflects what’s actually needed to deliver change.

Basically, Public Cloud isn’t a miracle. It’s just someone else’s expensive tin, burning energy in another data centre. The firms that get ahead will be the ones who treat it that way, governed properly, designed intentionally, and measured in full context.